Roanoke Electric Cooperative helped establish the Sustainable Forestry and Land Retention Project (SFLRP) in 2013 to help achieve one of the key parts of its mission: enhancing the quality of life in the diverse communities it serves. The SFLRP helps families in Roanoke Electric’s service territory increase the income and asset value of family-owned forestland and encourages forest health, land retention and the opportunity to create intergenerational wealth. The SFLRP is an equal opportunity provider and has broken historic barriers for African-American landowners, many of whom did not have prior access to knowledge of forestry, agriculture, conservation, technical assistance, capital through U.S. Department of Agriculture programs, and attorneys for estate planning.