Roanoke Electric Co-op places Dennis McFee in key role to lead its Member Services, Communications and Public Relations team

AULANDER, NC – JULY 29, 2021 – Following a twelve-year tenure at Yazoo Valley Electric in Mississippi, Dennis McFee will join Roanoke Electric Cooperative’s team as its new Vice President of Member Services, Marketing and Public Relations.  As such, McFee will oversee the co-op’s member services, communications and public relations functions.

“Dennis is no stranger to the co-op industry and I am pleased to welcome him to the Roanoke family,” said Curtis Wynn, the co-op’s president and CEO.  “Dennis is transitioning from a sister cooperative with a demonstrated track record of personal growth and accomplishments in the electric utility industry.”

While at Yazoo, McFee wore many hats including roles as an apprentice line technician, staking technician and safety coordinator.  In his most recent role as Member Services Manager, McFee most notably led performance improvements in member services and communications department.   Under his leadership, the cooperative rapidly increased member engagement, improved the company’s reputation and implemented a number of internal and external communications initiatives that delivered measurable increases in member satisfaction.  McFee is also a participant in the prestigious Robert I. Kabat Management Internship Program Select – an intensive learning experience focused on select cooperative utility management issues.

“The pandemic undoubtedly heightened our sensitivity to the member experience and engagement in ways we never thought about before,” Wynn said.  “Dennis is a great addition to our extremely talented team and comes with a desire and commitment to serve our member-owners at the highest level.”

About Roanoke Electric Cooperative:

Roanoke Electric Cooperative provides service to 14,500 members in Bertie, Hertford, Halifax, Northampton, Gates, Perquimans and Chowan counties. Chartered in 1938 to provide light and power to farms, the co-op today serves as an engine of economic development and provides educational, recreational and community assistance services to enhance the quality of life of its member-owners throughout the diverse communities it serves. Roanoke Electric Cooperative is an equal opportunity provider and employer.