•The Roanoke Electric Strategy is built on three pillars, our Strategic Themes, that combined create value above and beyond average delivery of service.
•Improve Reliability – Our member-owners rely on us for reliable power, and we emphasize developing employees as leaders with a highly trained and qualified workforce to meet future challenges and opportunities.
•Leverage Technology – We are recognized as a highly efficient cooperative applying superior service, best work practices and effective technologies that result in high value for our member-owners.
•Build Member Value –We are recognized for delivering effective and high impact diversified services to our member-owners. We are known for our compassion, care, and commitment to the communities we serve.
•Our three pillars are fundamentally supported by eight core values personified by each employee