The Roanoke Electric Strategy is built on three pillars, our Strategic Themes, that when combined create value above and beyond average delivery of service.
- Improve Reliability – Central to our mission, deeply embedded within many of the initiatives we undertake and the investments we make, is meeting your expectation of “keeping the lights on.”
- Leverage Technology – We are recognized as a highly efficient cooperative applying superior service, best work practices and effective technologies that result in high value for our member-owners.
- Build Member Value –We are recognized for delivering effective and high impact diversified services to our member-owners. We are known for our compassion, care, and commitment to the communities we serve.
Our three pillars are fundamentally supported by eight core values personified by each employee