Parting thoughts: Reflections of outgoing Board President Curtis Wynn

Posted: March 15, 2021 at 2:42 pm

It did not end as I had envisioned. There was no audience of thousands of co-op leaders. No bright lights. No stage. No ceremonial passing of the gavel to my predecessor. No rounds of applause.

My role as board president of the National Rural Electric Cooperative Association  ended without such traditional fanfare. It was just me, sitting in my office, wearing my Sunday best.  With framed cherished memories as a backdrop and a lone cameraman standing before me, I recently bid my virtual farewell.

My presidency will go down in the annals of history like no other. Not only was I the first African American to serve in this role in the association’s 80-year existence, but I was also the first to do so despite the unprecedented disruptions of a global pandemic.

When I walked into this role, I entered as an ambassador for change. Derived from my experience at Roanoke Electric, I recognized the need for the nation’s co-op leaders to loosen the reigns on the status quo and embrace the changes of a rapidly evolving industry. My priority was to take advantage of tools we have as cooperatives and pave the way for the adoption of the technological advances that stood to redefine the energy market.

Then, about midway through my presidency, societal challenges flipped the script.

The death of George Floyd. The subject of police brutality. The symbols and acts of prevailing racism in America. The groundswell of national and global protests. The birth of The Black Lives Matter movement…

All of this, for me, was the tipping point.

At that moment in time, I came to terms with another pressing call to action. And my rallying cry for the nation’s electric cooperatives to embrace the tenets of diversity, equity and inclusion grew stronger in its resolve and bolder in its approach.

My message was clear and without apology: We, as the nation’s co-op leaders, need to step up. My call for inclusive transformation did not fall on deaf ears, and courageous steps in the right direction followed.

On the national level, NRECA propelled their Advancing Energy Access For All initiative, a collaborative platform in which members can leverage the experiences and best practices aimed at meeting the needs of all members, including those who struggle to pay their bills. Co-op leaders emerged as strong advocates and collaborators in that program. Today, there about 10 electric co-ops actively embracing the concept, and I am seeing signs of this gaining traction.

Roanoke Electric was a major catalyst for pushing that through, based on the innovative and inclusive work we have done to help ease the energy burdens on our members. Most notably, our SolarShare program, which leverages our community solar program to provide energy benefits to members who struggle financially. This initiative ensures our members, who do not qualify for the benefits of energy efficiency upgrades offered through the co-op’s Upgrade to $ave program, are no longer left out of the equation.

Under my leadership, the NRECA membership recently passed a diversity, equity and inclusion resolution.  It urges NRECA “to encourage the ideals of diversity, equity,

and inclusion (DEI) and demonstrate to its members the value and business advantages of understanding and incorporating DEI into their business practices to achieve greater member-owner loyalty and increased member-owner satisfaction.”

Looking back, I knew the evolutionary changes I envisioned would not play out on cue. But I believe, we were able to put in place enough markers to ensure lasting, impactful change beyond my presidency. The DEI resolution is certainly one of those markers.

Today, I am thankful for the opportunity and the overwhelming show of support and encouragement during the past two years. For someone, whose career began washing co-op trucks, this experience was both memorable and transformative. It opened my eyes to new and innovative ways of doing things and exposed me to resources I would have never known. I now get to bring all this back home for the greater good of my membership. And for that, I am most grateful.

So, hold the applause. From where I stand, the curtain did not close on the rapid pace of industry transformation and the need to fully embrace DEI so electric co-ops can, not only keep pace with industry transformation, but also bring along all of our member-owners in the process. In some ways, it began anew.

With so much at stake, the show must go on.