Skip to main navigation.
Twitter Icon Image Facebook Icon Image LinkedIn Icon Image YouTube Icon Image Vimeo Icon Image

Member-owner Survey

Cooperative Difference Survey Overview

TSE Services, in coordination with Roanoke Electric Cooperative and Touchstone Energy, has initiated a market research study to better understand how different generations and segments of electric cooperative member-owners view their electric provider and how cooperatives can better communicate the value of cooperative membership.  Member-owners of Roanoke Electric Cooperative will be randomly selected to participate in this telephone survey, so please help us better serve you by answering a few opinion questions if you are selected for the survey.

This year, dozens of rural electric cooperatives from across the country will participate in the 
study. Survey results will help us:

•    Identify overall satisfaction and value propositions by member-owner segment
•    Measure impact of member-owner and community engagement activities
•    Determine the strength of the relationship between member-owners and your co-op
•    Examine uses of new technology (smart phones, tablet computers)
•    Evaluate best methods for receiving and distributing communications during outages

 

Target Audience & Member-Owner Communications

This year’s study will target the opinions of residential member-owners.

Residential Member-Owner Segment
For the past decade, the Cooperative Difference survey has gathered important feedback from the residential member-owner segment. In 2015, TSE Services will complete interviews with residential member-owners from various age groups from each participating cooperative.The survey is expected to last no more than 15 minutes.

Residential member-owner telephone interviews will be made primarily during weeknights from 5:30pm to 8:30pm. Weekend calling will be limited to Saturday only. No Sunday calling is permitted on this study. Bellomy Research uses the words “Opinion Counts” as their Caller ID code. All survey calls from our data collection center originate from area code 336.

Telephone Surveys
All telephone survey data collection will be conducted by Bellomy Research. Bellomy Research ranks as one of the top 50 market research firms operating in the USA. They are headquartered in Winston-Salem, North Carolina and have participated in over 100,000 surveys with rural electric cooperative member-owners during the past decade. Bellomy Research telephone interviewers will identify themselves as calling on behalf of your electric cooperative.

News and Events

September 15, 2017

Have you ever wondered what causes your power to go out or blink?  Roanoke Electric Co-op takes pride in being able to keep your lights on.  However, we do recognize that sometime outages may occur.  The video below gives insight about the most common causes of power outages.

September 15, 2017

Roanoke Electric Co-op is now offering its ecobee3 thermostat at no cost to member-owners. In the past, member-owners could purchase the Wi-Fi enabled thermostat at up to 60 percent off of retail price.  Now, member-owners pay absolutely nothing for the thermostat and still enjoy the monthly savings of at least $4.00.

September 13, 2017

From Curtis Wynn, president and CEO

In honor of our history and future, we will be celebrating National Co-op Month in October.  Please join us in celebrating by stopping by our office and enjoying free snacks, getting some great information, and various giveaways every Friday in the month of October.



Powered by Touchstone Energy Cooperatives Logo